Myth #1: Double cleansing is only for makeup wearers.
False. Even if you don’t wear makeup, your skin collects pollution, and excess sebum throughout the day. The first (oil-based) cleanse breaks down these oil-soluble impurities, while the second (water-based) cleanse removes sweat, dirt and anything else still lingering on the surface, leaving the skin truly clean and able to breathe.
Myth #2: Double cleansing strips natural oils and dries out skin.
Not necessarily. The dryness people associate with cleansing often comes from harsh surfactants, not from double cleansing itself. When done with gentle, hydrating formulas, it can help balance your skin barrier rather than deplete it.
Myth #3: Only oily skin types need double cleansing.
Incorrect. While oily and blemish-prone skin can benefit most, dry, normal, or combination skin types can also use the method with suitable products. Sensitive skin may simply need fewer actives or milder cleansers. It’s important to listen to your skin as you go along, and respond to its needs.
Myth #4: You must double cleanse twice a day.
Not true. Experts agree that double cleansing is best reserved for your evening routine, when your skin has collected a day’s worth of buildup, especially when makeup and sunscreen have been applied. In the morning, a single gentle cleanse (or even just water) is enough for most people.
Myth #5: Oil-based cleansers clog pores or cause breakouts.
This misconception comes from confusing cleansing oils with comedogenic oils. Non-comedogenic oil cleansers actually bind to excess sebum and help unclog pores when followed by a water-based cleanser, making them suitable even for blemish-prone skin.
Myth #6: Double cleansing is time-consuming and unnecessary.
It sounds like an extra step, but in practice, it only adds one or two minutes to your routine. More importantly, it makes your skincare products absorb better and your complexion clearer. Think of it not as doing more, but as doing it right, a ritual of care rather than excess.
Ultimately, double cleansing is not a rulebook, but a ritual, one that can be adjusted to your lifestyle and skin’s needs.
Before buying any product, check if it’s the right fit for your skin, and let Noli help you find the one that truly is.
The real glow starts with double cleansing
Your glow isn’t something you add — it’s what’s revealed when your skin can finally breathe. Double cleansing gives your complexion a clean slate, so radiance can shine from within.
Six Myths About Double Cleansing That Are Holding Back Your Glow
Could Double Cleansing be the solution that elevates your skin's true radiance? Find out with us!
Double cleansing: two steps to let skin breathe
Your skin works hard every day. Double cleansing is how you return the favor, two gentle steps that lift away the day, restore balance, and let your skin breathe again.
Smarter Glow for Spring: Why Mists and Essences Make a Thoughtful Gift for Her Skin
Discover why mists, essences, and gentle exfoliators are the perfect Mother’s Day gift. Learn how to choose products that refresh, hydrate, and give her skin a spring reset
The Gift of Time: The 3-Step Body Saho Ritual Every Mother Deserves
Learn how the Japanese-inspired Body Saho ritual transforms simple body care into a mindful self-care practice, helping Mum feel replenished, restored, and deeply cared for this Mother’s Day.
Longer Hair. Smarter Care. Thoughtfully Given.
Long hair is about preserving strength, not waiting for growth. Discover personalised care protects lengths and makes a gift that truly matters.
Winter Proofing: How to Love Your Skin Despite Cold Winds, Hot Showers, and Over Heated Rooms
From dry air to temperature shifts, winter places repeated stress on skin. Learn what’s really happening — and how understanding helps you care for it better.
The Self-Love Routine That Takes Less Than 5 Minutes (And Still Works)
Wondering how to help your skin wake up in the morning, and switch off before bed? Five minutes can take your go-to daily routine to a true moment of gentle self-care
The Self-Love Evening: Turning A Winter Night Into A Full Care Ritual
Giving your skin a break means pressing pause. Switch off, slow down and support your skin’s natural recovery with an evening ritual designed to restore balance, calm and comfort.
Stop Dating Products. Start Committing To What Works
Learn why consistency matters, how skin responds over time, and how to read results with clarity, confidence, and far less guesswork.
The Problem With Dupes: They Match The Hype, Not Your Skin
Skincare learning without the dupe confusion. Explore calm science, real context, and guidance that helps you understand your skin, so choices feel informed, not influenced.
How The Right Haircare Builds Confidence
Learn how the right haircare routine builds confidence from the roots. Support scalp balance, smooth strands and predictable hair days, ask Noli hair diagnostic.
New year resolutions and smarter skincare habits
New year, fewer impulses. Smarter skincare habits are about knowing what earns its place. Less trend-chasing, more confidence in your own judgement.
Winter glow, simplified: 3 calming habits your skin actually needs
2026 brings a new rhythm for skin. Gain clarity on what your skin truly needs in winter, and discover the 3 calming habits that restore radiance.
5 simple ways to improve your skin this January
This January, improvement looks like subtraction. 5 simple ways to reduce the guesswork, calm your skin, and keep only what earns its place.
Why you should switch your skincare with the seasons
Cold, dry weather. Indulgent meals and extra bubbly. Little sleep. It’s all a bit much for your skin. Discover how doing less and focusing on the essentials helps your skin stay balanced in winter.
Less but better: the best winter skincare protagonists
New year, fresh perspectives. Let go of old skincare habits, listen to your skin and rebuild a winter routine based on clarity, not complexity.
After the holiday rush, how to support your skin at home
After the holiday rush, January is your chance to reset your skin. Repair the barrier, refine your routine, and start the year with clarity.
When your skin talks back: decoding sensitivity
How to read what your skin is really trying to tell you — from tightness to redness to heat. Learn to translate those signals into what it truly needs. Noli helps you listen, not fight back.
Barrier care, but for your scalp
Did you know your scalp as a skin barrier too? Welcome to the skinification of hair, where caring for your scalp means stronger, shinier strands and calmer roots, starting with balance from within.
Less friction, more function: rebuilding trust with your skin barrier
Learn how to rebuild tolerance and strengthen your barrier, one gentle, consistent step at a time.
The 4 golden rules for a calmer, stronger skin barrier
A compromised barrier can show up as redness, dryness, tightness, or random irritation that seems to appear out of nowhere. These are all damaged skin barrier signs, your skin’s way of saying ‘I need a reset’.
Redness decoded: when irritation is actually communication
Redness isn’t just a reaction, it’s information. This article explores what different types of redness really mean, from flush and flare to inflammation, and how to respond to each with calm, not panic.
Overtreated and overstressed: how skincare fatigue hurts sensitive skin
When “doing more” starts to do harm. From endless layering to TikTok-led routines, discover how to strip things back, soothe your skin, and still keep results that matter.
The Skinxiety Report
Confusion is the biggest skincare problem no one talks about, that's why we surveyed over 800 people to uncover why confidence in skincare is so low.
When your skin talks back: decoding sensitivity
How to read what your skin is really trying to tell you — from tightness to redness to heat. Learn to translate those signals into what it truly needs. Noli helps you listen, not fight back.
Overtreated and overstressed: how skincare fatigue hurts sensitive skin
When “doing more” starts to do harm. From endless layering to TikTok-led routines, discover how to strip things back, soothe your skin, and still keep results that matter.
Healthy skin hacks from Dr Flavia
Behind the brand: about Doré
Noli Vivatech Press Release
Noli unveils collaboration with Accenture, Nvidia and Microsoft
Decoding routine
Learn the importance of the routine step, more myths busted, when and how to tips.
Decoding routine
Learn the importance of the routine step, more myths busted, when and how to tips.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Slugging skin care explained
Why is SPF so important for skin?
Dr. Ifeoma Ejikeme - 1:14 mins
Decoding routine
Learn the importance of the routine step, more myths busted, when and how to tips.
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Acne myths and tips
Dr. Mary Sommerlad - 1:25 mins
Decoding routine
Learn the importance of the routine step, more myths busted, when and how to tips.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding routine
Learn about the importance of the routine steps, how to tips and untruths revealed.
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Ceramides for skin explained
Dr. Ifeoma Ejikeme - 1:18 mins
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Skin pigmentation explained
Dr. Mary Sommerlad - 1:16 mins
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Decoding routine
Learn the importance of the routine step, more myths busted, when and how to tips.
From brightening serums to blemish patches, these must-have products will transform your routine – and Noli will match you to the ones that count.
Every skincare shelf deserves a seasonal upgrade, and Noli’s latest arrivals bring science-backed formulas that deliver. Whether you’re targeting fine lines or blemishes, or seeking UV protection and brightness, these powerhouse products elevate your routine. The best part? Noli takes the guesswork out of shopping by matching you to the best formulas for your skin.
The best new beauty arrivals – matched to your skin
From brightening serums to blemish patches, these must-have products will transform your routine – and Noli will match you to the ones that count.
Your 3-step solution for blemish-prone skin
Blemish-prone skin? Forget endless trial and error. This expert-backed routine is designed to target breakouts, soothe irritation, and support long-term skin health—plus, get 15% off when you shop the full routine.
Best Skincare Routines: Blemish-Prone Skin
Struggling with breakouts and looking for the best way to care for your skin? This guide will help you build an effective skincare routine tailored to blemish-prone skin.
6 Tips for Improving Uneven Skin Texture
Understand what your skin type means, its misconceptions and the ingredients to look out for and more info
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Decoding products
The what, the why and the how about the product. With our most popular myths debunked.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
Decoding ingredients
Dive into what the ingredient is, how it works, and its myths we’ve busted.
DECODING SKIN TYPE
Understand what your skin type means, its misconceptions and the ingredients to look out for.
Decoding focus area
Understand what your skin type means, its misconceptions and the ingredients to look out for.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Skin habits to leave in 2023
Dr. Flavia Pretti Aslanian - 1 min
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
Decoding focus area
From debunking common myths to understanding causes and effective skincare ingredients.
