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Learn Stories

Behind the brand: Shu Uemura

A vision of haircare as art

Creating a canvas for creativity

Shu Uemura Art of Hair was launched in 2007 by Hollywood makeup artist Shu Uemura. Just as he had elevated makeup to an art form, Uemura wanted to showcase the artistry in hairdressing and celebrate creative expression through style. This innovative approach is infused in every Art of Hair product and collection.

The power of natural oils

A skincare icon inspires haircare

Shu Uemura’s cleansing oil was revolutionary on its release in 1967, melting away makeup effortlessly, while moisturising and rebalancing the skin. The same principle is applied to the haircare line, where Japanese botanicals add to the health of both hair and scalp, while impurities and build-up are gently washed away.

Rooted in tradition

Powerful Japanese ingredients

Inspired by beauty rituals that have stood the test of time, such as bathing the hair in Rice Water or the mineral-rich waters of Onsen, every product is formulated with precious natural ingredients. From the nourishing texture of Red Camellia Seed Oil to the scents of citrus Yuzu or Sakura cherry blossom, be transported by your senses.

Tailored to your needs

Holistic beauty, essential haircare

Shu Uemura’s connection to fashion is evident in the beautifully-designed bottles which would look impressive on any bathroom shelf. This eye for detail and design extends to the formulations, from dry or colour-treated hair to frizz-prone or fragile hair, they make the everyday ritual of hairwashing extraordinary.

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