Today, at VivaTech, Europe’s biggest Startup & Tech event, Noli, the first AI-powered multi-brand beauty marketplace startup founded and backed by L’Oréal Groupe, unveils their collaboration with Accenture, and NVIDIA, and Microsoft, to turbo charge their growth and to lead the AI-driven consumer experience layer within the beauty industry.
Noli, aka the AI Beauty Matchmaker, is reinventing how people discover and shop beauty products by addressing the number one pain point for beauty customers - the overwhelm of product choice and lack of unbiased, often conflicting, advice in the market. Currently, 90% of beauty shoppers “buy products that don’t work for them” (Noli research 2024/2025). Using Noli helps at least 85% of beauty users shop with more confidence (Noli research 2024/2025). Noli cuts through the noise, using powerful AI diagnostics and tools built from over 1 million skin data points and analysis of 1000s of product formulations, to decode each user’s beauty profile and to then provide them with product recommendations to help them make confident, right-for-them choices, which are then delivered to their doorstep.
Describing Noli, Co-Founder & CEO, Amos Susskind says, “Beauty is full of choice, opinions, claims, noise, and emotional stakes, making it the perfect category for personalisation and expert guidance. Noli’s mission is to empower every beauty consumer with their own intelligent, trusted advisor. We believe there’s no one like you (‘No One Like I’), so there should be nothing like Noli in how it personalises your experience. By embedding an AI that truly knows you and the science of beauty, we’re taking the guesswork and anxiety out of beauty shopping.”
Noli distinguishes itself in the beauty tech market by leveraging L'Oréal Groupe's unparalleled expertise in beauty and its extensive knowledge of beauty science and consumer insights. L’Oréal’s century-long legacy in beauty science enriches Noli’s “Beauty Knowledge Graph,” a comprehensive database that integrates research insights, scientific data, and real consumer experiences. As a result, Noli’s AI is trained on proven methodologies, ranging from clinical skincare research to millions of product reviews, granting it an exceptional understanding of beauty efficacy and consumer preferences.
Speaking to this, Nicolas Hieronimus, CEO of L'Oréal Groupe says, "For over a hundred years, L'Oréal's mantra has been to innovate to satisfy beauty users around the globe. Today, technology allows us to fulfil that mission in more personalised and powerful ways than ever. Noli is a testament to our commitment to Beauty Tech – it combines our rich scientific heritage and understanding of beauty with state-of-the-art Al to address a fundamental question every consumer has: what is right for me? In a world of infinite choices, trust is the new currency, and Noli is designed as a trustworthy guide for each consumer. We're proud to support Noli and believe this platform can set a new standard for transparency and personalisation in beauty shopping. This is beauty for the next generation - powered by Al, anchored in trust."
As announced today at VivaTech, Noli is collaborating with a powerful alliance of the world’s most influential technology companies Accenture, NVIDIA, and Microsoft to turbocharge its platform, leveraging the Accenture AI Refinery™ powered by NVIDIA AI Enterprise platform and available through Microsoft Azure, to create the “AI Beauty Trust Agent.”
The Accenture AI Refinery™ platform is the foundation for responsible and rapid AI development and deployment, from validation to scale. New agent models will leverage NVIDIA NIM microservices to provide production-ready advanced reasoning capabilities for efficient training and execution of Noli's deep learning models. In addition, thanks to Azure OpenAI, Microsoft provides a comprehensive suite of AI tools and services to enable hyperpersonalisation, scalability, security, and global accessibility. The AI Refinery™ which is interoperable across the ecosystem will provide the platform for Noli to experiment and scale AI experiences rapidly.
Speaking to this exciting announcement, Noli CEO, Amos Susskind says, “Thanks to our founding investor L’Oréal Groupe, and our new, meaningful tech partnerships with Accenture, NVIDIA and Microsoft, we have assembled a very strong alliance of beauty expertise, tech and AI prowess. This next phase will see Noli scale from an innovative startup to the leading and most trusted AI-powered experience layer in beauty, helping millions to find what works for them with confidence.”
Julie Sweet, chair and CEO of Accenture, said, “Accenture and L'Oréal l have worked together on Noli since its inception, and we are excited to take our longstanding relationship to the next level of innovation. With our AI Refinery™ built on NVIDIA's AI software, Noli is ushering beauty tech into a new era of hyper-personalization defined by trust and confidence—AI that understands the customer’s desires and matches proprietary product formulas to the unique needs of every beauty shopper. Together, we are reinventing the beauty retail experience."
Azita Martin, VP and General Manager of Retail and Consumer Packaged Goods Industries at NVIDIA, elaborates, “Noli’s vision of an AI Beauty Trust Agent is a perfect example of what’s possible when you combine scientific knowledge with the power of AI agents. Using NVIDIA’s Accelerated Computing Platform as the foundation of the Accenture AI Refinery™, Noli can deploy advanced reasoning models that unlock the full potential of AI in beauty, making the consumer shopping journey more personalised, rewarding and effective.”
Shelley Bransten, Corporate Vice President, Global Industry Solutions at Microsoft further states, "The beauty industry is ripe for AI transformation, and we’re proud to support Noli as it reimagines consumer’s experiences with more personalized, tailored offerings powered by data-driven insights. With Microsoft Azure as its trusted and scalable cloud platform, Noli is combining cutting-edge technology with meaningful, human-centric design to better serve customers everywhere."
By harnessing the combination of powerful technologies, Noli will simplify the beauty shopping experience by cutting through the noise of conflicting advice and overwhelming product choices. In providing personalised guidance and transparent, accessible advice, it will help beauty customers realise their goals by expertly recommending right-for-them, skincare & haircare products from across more than 21+ most loved and trusted beauty brands including La Roche Posay, Kiehl’s, CeraVe, Lancôme, Kerastase, and L’Oréal Paris, which are then delivered to their doorstep. Noli plans to expand into other beauty categories beyond skincare and haircare, in addition to bringing on other much loved, science-backed brands and launching in other countries, beyond the UK, aiming to become the leading AI-powered experience in the beauty industry.
Early user feedback in the UK demonstrates high satisfaction with Noli's recommendations and a strong trust in the platform. Using Noli helps at least 85% of beauty customers shop with more confidence who have given it a 4.8/5 Trustpilot Review score.
For further information or interviews please contact the following:
Noli Media Enquiries: [email protected]
Notes to Editors:
About Noli Noli, the first AI powered multi-brand beauty marketplace startup founded and backed by L’Oréal Groupe, is reinventing how people discover and shop beauty products by addressing the number one pain point for beauty customers - the overwhelm of product choice and lack of unbiased, often conflicting, advice in the market. Noli cuts through the noise, using powerful AI diagnostics and tools built from over 1 million skin data points and analysis of 1000s of product formulations, to decode each user’s beauty profile and to then provide them with product recommendations to help them make confident, right-for-them choices, which are then delivered to their doorstep. Experience Noli at noli.com
About L’Oréal For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom
About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 801,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.
