Behind the brand: Pureology

No unnecessary ingredients

Created in 2001 by hairdresser Jim Markham, these high performance, sulphate-free formulas were designed for colourists to recommend to clients. With the unique Anti-Fade™ complex protecting colour-treated hair, and a philosophy rooted in purity of ingredients, Pureology showcases that gentle can be powerful.

The full sensory experience

Pioneers of zero-sulphate, all Pureology products are also paraben-free, 100% vegan and indulgently scented with combinations inspired by aromatherapy. Luxurious textures and a signature rich lather mean there’s no compromise when it comes to the Pureology experience and the transformative results each product delivers.

Curated routines for unique needs

It’s not just about colour care – Pureology’s curated ranges focus on a variety of needs, whether you need to boost lacklustre curls, hydrate thirsty strands, volumise flat hair, or strengthen lengths. It’s this depth of care that makes Pureology more than the favourite brand of colourists and one we all want to take home.

A brand with sustainability at its heart

Pureology’s bottles are made from 95% post-consumer recycled materials, and their highly concentrated formulas mean that there are 70+ applications in each one. Being a 100% vegan brand, Pureology is also cruelty-free. None of their products or ingredients from suppliers across the globe are ever tested on animals.