Behind the brand: about Redken
Gentle but effective
High performance every day
Founded in 1960 by Hollywood actress Paula Kent and her hairdresser Jheri Redding, Redken was born from the desire to create gentle but high-performance formulations, due to Paula’s allergic reactions to products on set. Each product has been designed for results with a respect for the natural acidic pH of skin and hair.
Patented products
Unique formulas only from Redken
Education has always been at the core of Redken’s philosophy, helping hairdressers to understand the chemistry of haircare products and how they interact with hair and skin. Redken holds over 60 global patents on products and ingredients with a focus on boosting protein and moisture, while maintaining a 4.5-5.5 pH.
It’s all about chemistry
Knowing what your hair loves
Redken was one of the first brands to apply science to haircare, working from the outside in, and from root to tip rather than simply camouflaging damage from colour treatments and styling. This may seem natural to us now, but it was pioneering for the time, and Redken’s science continues to lead in the industry.
From fashion to film
Results loved by industry insiders
Loved by professionals who work the red carpet and the catwalk, Redken’s ethos is Powered by Science, Prescribed by Pros. Whether your hair is dry, damaged, colour-treated, curly, long or simply needs some extra “oomph”, their much-loved ranges make it easy to bring professional haircare home for salon-quality results every time.
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