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    • NoliAI

    Not all beauty works for you. Let's find a routine that does.

    Get 40% off your personalised routine—matched to your hair with advanced analysis

    Get your diagnosis

    How it works

    an illustration of a person with hair highlighting hair

    1. Diagnose your hair

    Complete our haircare quiz, designed with experts to learn what your hair needs

    An illustration of a different product containers

    2. Personalise your routine

    Discover the most compatible products for your hair and goals

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    3. Shop and save

    Unlock discounts when you buy 2+ items from your personal routine

    Our brands

    Biolage logoKérastase logoL'Oréal Paris Elvive logoL'Oréal Professionnel logoMatrix logoPureology logoRedken logoShu Uemura logoVichy Dercos logoBiolage logoKérastase logoL'Oréal Paris Elvive logoL'Oréal Professionnel logoMatrix logoPureology logoRedken logoShu Uemura logoVichy Dercos logoBiolage logoKérastase logoL'Oréal Paris Elvive logoL'Oréal Professionnel logoMatrix logoPureology logoRedken logoShu Uemura logoVichy Dercos logo

    Why Noli?

    We believe in science over sponsorship

    We use the latest haircare technology and research to impartially recommend the right product for you

    We only recommend beauty brands you already trust

    Our routines are carefully curated with the best science-backed brands that are loved by millions of customers

    We put our money where our mouth is

    Don’t love a product we’ve recommended? We’ll give you a full refund – even after you’ve opened it

    • Take 30% off your personalised routine
    • Delivered in 2-3 days. Sold & shipped from the UK.

    • Free delivery on orders over £20. Standard delivery £2.99.

    • Free returns within 30 days.

    • Rated Excellent on Trustpilot. 4.8 out of 5.

    Frequently asked questions

    No! By purchasing a Noli routine you are not subscribing to a routine. You are making a one-off purchase of products to help you with your concern area.

    Take our quiz to uncover your bespoke skincare and haircare routine, our proprietary recommendation algorithm will recommend you a routine designed specifically to help you meet your skin concerns and haircare goals. We only recommend products we believe you’ll love and that are best for your specific skin and hair concerns and preferences — no behind-the-scenes biases or product pushing.

    Designed with world-class skincare and haircare researchers and made available to everyone thanks to AI, our algorithm uses 50+ different criteria to decode every product — assessing their suitability to your skin type, hair type, preferences and focus areas. The routine includes essential product recommendations and clear explanations on why they are right for you.

    When you buy Noli routines you get access to much higher discounts than you would if you bought the products individuality. It’s our way of helping you on the next step of your skincare and haircare journeys.

    If you buy a routine that we have recommended and you’re not totally happy with the products after trying them, you can return the items to us, within 14 days of receiving your order.

    To find products that work for your specific skin and hair focus areas, we recommend you use the routine. But if you are here to just refill one of your favourite products you can shop all products here.

    What Noli can help with

    Clear Scalp

    Soothe discomfort

    Shop now

    Colour Radiance

    Preserve vibrant hues

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    Curl Care

    Enhance natural curls

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    Detangle

    Ease tangles & knots

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    Frizz Control

    Smooth out frizz

    Shop now

    Oil Control

    Reduce greasy roots

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    Repair & Protect

    Restore hydration

    Shop now

    Shine

    Get your hair glowing

    Shop now

    Thinning & Loss

    Restore hair growth

    Shop now

    Volume

    Boost volume & bounce

    Shop now

    Build a bespoke routine,
    just for your hair

    Build your routine (BETA version)
    • Free U.K. shipping

      On all orders over £20

    • Money back guaranteed

      Fuss-free returns if it's not a great match

    We accept

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    *T&Cs apply, by signing up you agree to Noli's Privacy Policy. You can unsubscribe at any time

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