Izumi Tonic Strengthening Shampoo

Strengthen and restrore hair with this Rice Water shampoo for smoother, shinier, thicker-looking hair.

• Leaves hair 30x stronger*
• Hydrates and increases hair diameter
• Reduces split ends by up to 91%*

Inspired by traditional Japanese beauty rituals, this shampoo contains Rice Water rich in Amino Acids, Antioxidants, Vitamins and Minerals to restore hair's strength. It gently cleanses, thickens, and repairs hair, leaving it shiny and smooth.

*System of Izumi Tonic Shampoo, Treatment & Serum vs. non-conditioning shampoo.