Behind the brand: L’Oreal Paris

World’s leading cosmetics

Skincare, meet luxury. L’Oréal Paris makes the best of luxury beauty available and accessible to everyone with affordable, effective products that empower and inspire. For over a century,they’ve challenged stereotypes and supported people like you on their journey to fulfill themselves according to their own rules and desires! 

Beauty is not one size fits all

Beauty is universally unique. That’s why L’Oréal Paris represents it in all of its unique and diverse forms — embedding the aspirational attitude of Parisians into its products, brand, and beyond. 

For superior efficacy

Your skin deserves visible, proven results and L’Oréal Paris creates advanced, effective skincare for everyone. Skin Atlases of all ethnicities objectively compare the effects of products and treatments and each product is tested on a wide variety of age groups, skin colours and skin types. 

Because you’re worth it

You might’ve heard this iconic statement of beauty and empowerment before (it’s been translated to over 40 languages!). Through these words, L’Oréal Paris encourages you to fearlessly embrace your ambitions and believe in your self-worth every day.