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The only beauty shop that's 100% personalised to you

Powered by AI and beauty science

Find your matches

How to get the best from Noli

1. Get diagnosed

Answer a few quick questions and use our AI-powered Face Scan to discover your unique skin and hair needs, creating your personalised BeautyDNA

2. Discover matches

Your BeautyDNA helps us match all our products to you and unlocks personalised recommendations, so you can shop with confidence and build your ideal routine

3. Shop confidently

Shop your personalised store and build your routine with top brands at great prices. Don’t love a product we’ve recommended? We’ll give you a full refund – even after you’ve opened it

Start diagnosis

Explore our categories

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Haircare

Shop the brands you love

Aesop

Beauty of Joseon

CeraVe

COSRX

Doré

Garnier

IT Cosmetics

Kiehl's

La Roche-Posay

Lancôme

L'Oréal Paris

Rodial

SkinCeuticals

Thayers

Vichy

Youth To The People

Yves Saint Laurent

Biolage

Kérastase

Kiehl's

L'Oréal Paris Elvive

L'Oréal Professionnel

Matrix

Pureology

Redken

Shu Uemura

Vichy Dercos

Build a routine that's just right for you

Whatever your beauty goals, we've got you, with 30% off product recommendations based on your unique skin and haircare scans

Skincare routineHaircare routine

Real people, real results

Tara's RoutineSheidine's RoutinePaloma's RoutineJaydee's RoutineChloe's RoutineAnastasia's Routine

Why Noli

We use technology to get you the best results

Using cutting-edge tech, we truly understand the unique needs of your skin and hair

We are backed by science and research

We only recommend products proven to work with your specific needs

We recommend brands you already trust

We curate with care across the UK’s top brands that are loved by millions of customers

Discover what products you can shop

Is this right for your skin?
L'Oréal ParisRevitalift Clinical SPF50+ Invisible Fluid
50ml

£13.32

£19.99

-33%
Is this right for your skin?
Kiehl'sUltra Facial Cleanser
75ml

£11.25

£15.00

-25%
Is this right for your skin?
Kiehl'sUltra Facial Cream SPF30
50ml

£27.75

£37.00

-25%
Is this right for your skin?
Kiehl'sCreamy Eye Treatment with Avocado

£22.50

£30.00

-25%
2nd half price
Is this right for your skin?
La Roche-PosayToleriane Gentle Hydrating Cleanser

£20.50

2nd half price
Is this right for your skin?
La Roche-PosayAnthelios Hydrating Cream SPF50
50ml

£22.00

Dermatologist recommended
Is this right for your skin?
CeraVeMoisturising Cream

£13.12

£17.50

-25%
Dermatologist recommended
Is this right for your skin?
CeraVeMoisturising Lotion

£13.12

£17.50

-25%
Is this right for your skin?
Kiehl'sUltra Facial Cream

£48.75

£65.00

-25%
Dermatologist recommended
Is this right for your skin?
CeraVeFoaming Cleanser with Niacinamide

£9.37

£12.50

-25%
See all
  • Free U.K. shipping

    On all orders over £20

  • Money back guaranteed

    Fuss-free returns if it's not a great match

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